leefrankie
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Name: leefrankie
Country: United States
State: California
Gender: Male


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Member Since: 7/31/2003

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Sunday, July 20, 2008

Is google making us stupid?

Here is the link
Interesting read...but I lost the train of thought about midway down the page.


Saturday, February 09, 2008

How Yahoo and Google Make Money

How Yahoo and Google Make Money

I understand where the money is in sponsored links, online ads, banners, etc...I just have trouble understanding why marketers pay so much for online advertising.  Try this exercise.  Search for "salad tongs" on Google.  If you did today, you might see the following sponsored links:

Crate & Barrel Flatware
www.CrateandBarrel.com      Shop a Wide Selection of Stylish Serving Pieces From Crate & Barrel
Salad Tongs
www.AbleKitchen.com/Tongs      Wholesale Kitchen Supplies & Equip. Up To 65% Off. Free Shipping Offer! 
Google Checkout
Salad Tongs
www.kohls.com      Kohl's Official Store - Find Great Deals on Kitchen Accessories.

Now if you click on the link above, you've just helped Google earn 10 cents.  If you actually bought some salad tongs online from Kohls, Google may earn an additional 50 cents for the referral.  On top of this, Kohls paid Google to have the sponsored link.  And that is how Google's search business makes money.

Now my question is this.  How many people out there have actually bought salad tongs online like this?  Replace salad tongs with something, anything else.  Have you ever done this?  Have your friends?  If your answer is no, then you gotta wonder why markerters think anyone engages in this behavior. 

Thoughts:
  1. Google makes a lot of money.  Actually $1.2B 4th Q profit on revenues of $4.83B and operating expenses of $3.39B (42% mark up for those of you counting at home).
  2. Maybe everyone at Google just logs in online each day and keeps clicking on the sponsored links.  Assuming 10 cents a click, that's 48.3 billion clicks and with a workforce of 16,805 employees, that's just 2,874,145 clicks per quarter, per employee.  
  3. Good shit sells, bad shit doesn't.  End of story.


Wednesday, January 30, 2008

U.S. Congress to the Next Generation --Drop Dead

I was surfing on ESPN when I saw the following article...

U.S. Congress to the Next Generation --Drop Dead:

Announcing the economic stimulus package agreed to last week by both parties in the House of Representatives, Speaker of the House Nancy Pelosi declared that typical Americans can expect to receive a "stipend" of $300 to $1,200. Stipend -- will we get a federally funded sherry hour, too? Calling a government check a "stipend," to make it seem lofty and grand, reflects the modern affection CEOs have for calling the cash they receive "compensation" rather than pay, and consultants and speakers insist on saying they are receiving "honoraria" rather than pay. There is nothing wrong with receiving pay! And no reason to employ euphemisms.

The stimulus bill will cost about $150 billion and consists entirely of deficit spending. The secondary euphemism being employed in Washington is to call the checks "tax rebates." But they are not rebates, meaning partial returns of monies paid -- they are pure borrowing. Which is to say, Congress will award most current American adults $300 to $1,200 each, then send the bill to future American adults. Suppose that instead, each American adult today set aside $300 at 5 percent interest. In 20 years, that money would grow to $800, and likely much more if invested in stocks. Such savings would be good for the U.S. economy, which, since 2001, has seen a negative national savings rate. China's national savings rate is currently almost 50 percent. Savings is one reason the Chinese economy is growing far faster than the U.S. economy; the U.S. savings rate is close to negative-4 percent, and our economic growth is sputtering.

But rather than help the U.S. economy grow in a generous way that forgoes a little today to gain a lot tomorrow, the American people -- through their representatives in Congress -- just reached into the pockets of future citizens in order to spend more on themselves right now. Explain to me why this is considered a populist action by Congress?

Bear in mind, the stimulus package announced last week is only an agreement between the two parties in the House. Lawmakers on both sides of the aisle in the Senate currently are scrambling to add their own pet projects to the legislation -- whenever a big spending bill moves, there's always a bidding war in which Republicans and Democrats vie to see who can stage the biggest giveaway. The damage to the national debt might get worse because what's happening now is the environment Congress likes best -- an environment of zero fiscal discipline. Lobbyists for retirees, who already are subsidized by the young, are complaining that their special interest isn't being showered with free money by the stimulus bill; lobbyists for pork-barrel projects that could never withstand logical scrutiny are maneuvering to wrap them in the flag and add them to the stimulus bill. By the time the stimulus bill leaves Capitol Hill, the young might be saddled with yet more debt so that members of Congress can congratulate themselves as they hand checks to politically connected fat-cat donors or to retirees already drawing out of Social Security far more than they put in, plus interest.

Next, recall that on Jan. 4, 2007, both houses of Congress agreed with considerable fanfare on the Paygo measure, which stated that under no circumstances -- under no circumstances, never, regardless of conditions! -- would Congress enact any bill that increases the federal debt. According to the Paygo legislation, the House and Senate are forbidden even to debate legislation that would increase the debt. ("It shall not be in order to consider any bill, joint resolution, amendment or conference report if the provisions of such measure affecting direct spending and revenues have the net effect of increasing the deficit …") Paygo rules specify that all bills causing appropriations increases or tax favors must be offset be spending reductions or tax increases. When Paygo was enacted, many members of Congress from both parties, prominently Speaker Pelosi, patted themselves on the back in public.

How long did this incredible resolve last? Six weeks ago, Congress passed a reduction of the Alternative Minimum Tax; the bill cut taxes by $51 billion but provides no offsetting revenues. Originally, the measure would have reduced the AMT for the middle class while raising taxes by an equal amount on the upper crust of venture capitalists and hedge-fund managers. All the revenue increases ended up deleted -- hedge-fund managers showered members of Congress with campaign donations -- but the tax cuts were approved. Congress ladled out the $51 billion entirely from deficit spending, then handed the bill to the young. Now, the stimulus package goes even further, at least $150 billion in gravy without spending cuts or offsetting revenue increases. Barely 12 months after pledging never, ever again to add to the federal debt, Congress will add at least $201 billion to the federal debt. The federal deficit for the most recent fiscal year, which ended before either of the new actions, was $163 billion. Congress has, in the past six weeks alone, added more to the federal debt than the entire federal deficit for the most recent fiscal year.

It's impossible to be sure, but a rough guess might be that every dollar added to the deficit today represents two dollars subtracted from future economic growth -- which in turn means two dollars taken from the pockets of tomorrow's American adults. This is a cynical exercise, robbing future Americans in order to please voters today, and to inspire interest groups to make political donations to incumbents. When are citizens under 30 going to wake up to the disagreeable fact that the country's current leadership, of both parties, is giving them the shaft in order to heap special favors on current voters who refuse to live within their means? Then handing the young the bill.

Guess where this article is from???

It was a piece of ESPN's Tuesday Morning Quarterback.  As well as being a sportswriter, Gregg Easterbrook is also a Brookings fellow and he's got it spot on.  I'm saving my $600 "rebate", because Lord knows although Congress is giving me $600, they're big fat liars that have already spent $1200.

Learnings: 

  1. ESPN, your home for both sports and political news.
  2. Stop feeling so good about your "rebate"
  3. Everyone in Congress is a big fat liar...(Senator McCain, Senator Clinton, Senator Barack).  Now to choose the lesser evil of them all.


Saturday, January 26, 2008

Three questions

What to do with your government rebate check? 
Brain: Save the rebate check.  A recession is normal...like a forest fire.  It happens after too long a period of growth. 
Patriot: Spend it all and help the US economy.  We gotta prevent a recession and all that bad stuff.  On second thought, spend more than you get. 

Who are the winners and losers this week with the rate cut and gov stimulus plan?
Brain: Winners?  Borrowers.  Those with ARMs.  Losers? Savers and those who don't pay taxes.  Pastors for instance...they don't pay taxes.  Don't feel too bad for them.  They DON'T have to pay taxes and their average income income is $77000 plus.  With an uplift for no taxes, that's 6 figures. 
Patriot: YAY!  Stop the recession from coming.

Who will you vote for in the elections?
Brain: I would say the middle class candidate, but there are no middle class candidates.  Just the rich and the poor.  No one cares about the middle class.  Stupid 2 party system.  I guess John McCain.  Though a black or woman president would be cool.  I'd rather have a war hero from the West Coast. 
Patriot: Voting is good.  Off to spend the tax rebate.  Laters.

Final thoughts?
Brain: If Bush hadn't gone to war, we may have entered a recession sooner.  Just like FDR and WWII spent the US out of the Great Depression, maybe the Iraq war helped slow or lessen the impact of the upcoming recession.  Still, there must have been a better way to spend those BILLIONS OF DOLLARS.  For example food.  Check out the deal.  I modified my order for 2 eggs, 4 chickens and 1 cereal.  Final total:
35.93 - 24.97 BOGOs -$2 Fatcash = $10.96.  Plus I saved gas (at least for me), didn't have to go in the rain or further depreciate my car.
Patriot: Oh and pay your taxes so that you can further support this great nation.  Californians can even file and pay for free.  Must be a rebate for the high cost of housing.


Wednesday, January 23, 2008

free movie rentals at Redbox

http://www.insideredbox.com/index.php/codes

find a redbox near you



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